- New products added to Bonds of London charity range supporting Our Dementia Choir
- Brings modern twist to original range of best-selling hard-boiled sweets
- New skus retain nostalgic zing and fizzy flavour of sweet shop classic
Confectionery distributor World of Sweets has introduced two new products to its charity range in support of Vicky McClure’s Our Dementia Choir.
Following positive response and high demand among customers, confectionery experts have expanded the Bonds of London charity range with two exciting additions – Soft Sherbety Lemons and Sour Melon Slices.
The new additions bring a more modern twist to the original range which featured the brand’s best-selling hard-boiled sweets - Lemon Sherberts, Pear Drops, Butter Mintoes and Rhubarb and Custard.
The Soft Sherbety Lemons were created to offer a contemporary way to enjoy the timeless favourite, appealing to younger consumers who are increasingly looking for chewable formats that are easier and more enjoyable to eat.
While the Soft Sherbety Lemons have a chewier texture, they’ve still retained the nostalgic zing and fizzy flavour of the sweet shop classic.
Joining them are the Sour Melon Slices, delivering a bold burst of sour-sweet flavour in a gummy format.
Tapping into the growing popularity of sour and chewy confectionery, the product is expected to widen the range’s appeal across a broader customer base.
The partnership bags come in new designs which showcase the Our Dementia Choir logo. Retailers can purchase the bags in either price marked or non-price marked packs, with an RRP of £1.25, with 10 per cent of profits going to the charity.
Sales of the new Bonds range will provide vital funding to help Our Dementia Choir extend its support for individuals living with dementia and their carers.
Kathryn Hague, Head of Marketing at World of Sweets said: “We were very happy to see that the Bonds of London and Our Dementia Choir charity bags were so well received among retailers and their customers, so we decided to introduce two more additions to the range.
“The new Soft Sherbety Lemons and Sour Melon Slices will offer more variety for the customers, providing delicious options to shoppers who prefer sour and chewy candy to nostalgic hard-boiled sweets.
“The Sour Melon Slices are one of our most popular pick and mix sweets, and we’re expecting the Soft Sherbety Lemons to become customers’ favourite as well, as they offer an innovative twist to the traditional lemon sherberts.
“By evolving one of our most established sweets, we’re staying ahead of the curve and ensuring the Bonds brand remains relevant for generations to come.”
New Bonds Sour Melon Slices charity pack
