Hames Chocolates, the Lincolnshire-based British chocolatier, is expanding its confectionery portfolio with the launch of its new Giant Buttons range - available in Milk Chocolate and Milk Chocolate Caramel variants in 100g resealable stand-up pouches, available across convenience and wholesale distribution channels now.
Developed in response to growing demand for elevated everyday treats, the generously sized buttons offer enhanced melt and mouthfeel, while the Caramel Buttons introduce added texture contrast with a smooth milk chocolate shell and flowing caramel centre.
Bold colour blocking and clear flavour cues ensure strong impact in impulse fixtures and secondary sitings, while the resealable format supports sharing occasions and repeat purchase - all within a premium yet accessible price point.
“As we look ahead to 2026, we’re seeing clear momentum behind nostalgic flavours such as milk chocolate and caramel, alongside growing demand for texture-led indulgence and premium formats that suit impulse and sharing occasions,” said Carol Oldbury, Director at Hames Chocolates.