Haig Club launches new RTD range


Scotch whisky brand Haig Club has unveiled its first pre-mixed ready to drink (RTD) can.

The distinctive blue portable cans are available now in two variants: Haig Club Clubman mixed with Root Ginger Ale & Lime and Haig Club Clubman mixed with Crafted Cola.

“In summer it’s all about refreshing-tasting, accessible drinks that can be enjoyed both inside and outside, so we’re excited to add our new innovative range of Ready to Drink cans to the Scotch Whisky family,” commented DJ Hageman, global brand director for Haig Club at Diageo.

David Beckham, Haig Club’s global business partner, added: “We always like to push boundaries and try new things and it is exciting that we are continuing to innovate with Haig Club.

“These pre-mixed drinks are convenient and taste great and are arriving in stores just in time for summer. I love the new cans and I can’t wait to see what people think.”

The Haig Club RTD Crafted Cola flavour is available at Spar stores. Tesco, Sainsburys and Waitrose stock both flavours.