Luxury ice cream brand Häagen-Dazs has announced its decision to ditch single-use plastic spoons from its mini cup multipacks.
Part of its sustainability drive, the measure is estimated to save 126 tonnes of plastic and will prevent the distribution of around 30 million plastic spoons in the UK alone on an annual basis.
Terming the move as a first step, Häagen-Dazs said it will announce more sustainability measures this year. It has also pledged to produce 100% recyclable packaging by 2022, which could save 1,700 tonnes of plastic on a global scale.
By 2025, it aims to be plastic free across its entire portfolio.
Kat Jones, marketing manager at Häagen-Dazs UK, said: “As a category leader we wanted to demonstrate our true commitment towards a more sustainable future. Removing non-recyclable plastic from every mini cup multipack is the right first step.
“Our journey to becoming more sustainable is an ongoing process, but we’re dedicated to exploring additional options to further reduce the environmental impact of our products.”
The first mini cup multipacks without plastic spoons are currently on sale (£4.20-£4.99 RRP).