Guinness, the Official Beer and Official Non-Alcoholic Beer partner of the Premier League, has launched a new competition for convenience store owners, offering retailers the chance to reward standout staff with an unforgettable Premier League experience.
With 80 per cent of retailers actively supporting their local communities – many through grassroots sports and local initiatives – the campaign seeks to recognise the individuals who go “above and beyond” every day. One nominated team member will win a truly memorable prize: tickets to a Premier League match for themselves and a guest (T&Cs apply).
Running from 12 January to 9 February, Diageo One members can enter the competition by logging in and completing a short form. Retailers who are not yet Diageo One members, can register by clicking here and following the steps to enter.
“Retail teams are the backbone of their communities – working long hours, supporting local causes, and delivering exceptional service,” said Nick Payman, Head of Guinness. “At Guinness, we’re proud to celebrate that commitment. Through our partnership with the Premier League, we’re giving retailers a chance to say thank you to the people who make a real difference every day.”
This initiative builds on Guinness’ wider campaign to bring the spirit of football into stores nationwide – with eye-catching Guinness x Premier League POS and exclusive gift-with-purchase glassware turning every visit into a celebration. Resulting in excitement that lasts all season long.
Full terms and conditions are available on Diageo One.