Scottish indie retailer chain Greens Retail is launching Greens on the Go – a pioneering “foodvenience” concept that marks a clear shift from traditional convenience towards an almost entirely “Food for Now” and “Food for Later” proposition, delivered under the strapline “Breakfast, Lunch, Dinner and everything in between.”
The first Greens on the Go store opens on 2 September in the heart of Edinburgh, with further locations planned in the months ahead. Learnings from the concept will also be swiftly rolled out across the existing 27-strong Greens estate.
Operating 24/7, the store will offer a raft of firsts and innovations: a customisable Noodle Station with over 50 varieties; G.O.A.T Coffee – the UK’s first to offer unlimited refills, day and night; a Nacho Station; Fresh Blends (milkshakes, smoothies, frappes, iced coffees and refreshers); FroMo mocktails by Skwishee; Whipp’d soft-serve ice cream; Boba Tea; a cereal bar; and a Salad bar.
Greens’ food-to-go range will also showcase a wide choice of freshly prepared options, from sushi, bagels and loaded fries to baked potatoes, hot breakfast rolls, soups, pizzas and international dishes. Vegetarian, vegan, gluten-free and Halal options ensure something for everyone. In addition, Edinburgh customers will, for the first time, have access to Greens’ celebrated partnership with fifth-generation, award-winning family bakers Fisher & Donaldson.
Located in one of the city’s busiest retail and commuting areas, Greens on the Go aims to fill a recognised gap in the market. Unlike competitors hampered by early closing, the store will be an accessible all-day, all-night food hub – with rapid home and office delivery also coming soon through Just Eat, Uber Eats and Deliveroo.
“We set out to rip up the rulebook – this is the boldest move in Scottish convenience retail for decades. Two years in the making, it is unlike anything the sector has ever seen,” said Harris Aslam, Managing Director of Greens Retail.
“This is bigger than the launch of Greens itself, given it’s not just a new brand – it’s a completely new proposition. We’ve taken inspiration from Scandinavia, continental Europe, the USA, the Far East and even the Middle East. We have then challenged ourselves to rethink what a convenience store really is. From day one, the team were briefed that there must be a robust reason for any products which cannot be consumed instantly – that principle has driven every single decision.
“We’ve worked incredibly hard to maximise every square inch of the premises, ensuring simplicity, effectiveness and scalability. Along the way, we’ve created genuine firsts for the sector – from unlimited refill coffee to entirely new food stations. Greens on the Go isn’t just another store; it’s a reinvention of convenience retail.”