Greens Retail has launched its largest customer giveaway to date, with more than £100,000 worth of prizes available to be won through a nationwide Scratch & Win campaign celebrating Scotland's return to the FIFA World Cup.
The promotion, which runs across all 29 Greens Retail stores throughout Scotland until 19 July, will see 70,000 Scratch & Win cards distributed to customers spending £15 or more in-store.
Inspired by Scotland's qualification for football's biggest tournament for the first time in almost three decades, the campaign has been designed to reward customer loyalty, increase basket spend, and create excitement throughout the summer.
Under Greens Retail's "Properly Local, Proudly Scottish" ethos, the promotion features a mix
In addition, thousands of instant-win prizes are available, including Fisher & Donaldson Fudge Doughnuts, free food and drink products, vouchers and a range of Scottish-themed rewards.
The six-week campaign represents the largest customer engagement initiative ever undertaken by Greens Retail and forms part of the retailer's wider strategy to create memorable in-store experiences while supporting local suppliers and communities.
"Scotland's qualification for the World Cup has given the whole country something to get behind, and as a proudly Scottish retailer, we wanted to mark the occasion in a way that rewards our customers and celebrates the communities we serve," said Harris Aslam, Managing Director at Greens Retail.