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Golden Wonder launches new on-pack promotion

golden wonder

A new Golden Wonder on-pack promotion aims to encourage shopper interaction and bring added excitement to the brand’s savoury snack range.

Tayto Group

Golden Wonder is giving retailers another reason to stock up on Transform-A-Snack, with a blockbuster new on-pack promotion offering shoppers the chance to win a family trip to Hollywood.

Running from 1st September 2026 to 31st January 2027, the promotion will feature across Transform-A-Snack promotional packs, giving shoppers the chance to make some unforgettable family memories in the home of the movies.


One lucky winner will receive a seven-night family trip to Hollywood, including return economy flights from London to Los Angeles, four-star accommodation, seven days’ car hire and £200 spending money.

The star-studded itinerary also includes tickets to Universal Studios Hollywood, a Hollywood, Celebrity Homes & Beverly Hills Tour and a Warner Bros. Studio Tour experience.

And there are more chances to win, with 10 runners-up each receiving a year’s supply of Golden Wonder Transform-A-Snack.

Matt Smith, Marketing Director at Tayto Group, says: “Transform-A-Snack has always been about bringing a bit of fun to snacking. It’s a brand that generations of consumers have grown up with - building their own cars before tucking into that unmistakable baked-not-fried crunch.

“Our previous blockbuster promotions have proved a fantastic way of creating even more excitement around the brand, so this time we’re putting Transform-A-Snack centre stage with a huge prize of our own.

“A family trip to Hollywood is a genuinely exciting prize and, combined with the strength and popularity of Transform-A-Snack, gives retailers a great opportunity to create additional interest at fixture and drive sales.”

The promotion will feature across eye-catching packs designed to stand out on shelf and communicate the Hollywood prize to shoppers. Packs are available in C&C now in 50p PMP, £1 PMP and 6-packs.

With a blockbuster prize, multiple chances to win and one of Golden Wonder’s most recognisable snack brands behind it, the message to retailers is simple:

Get ready to transform your snack sales – STOCK UP NOW!

Promotion: 1st September 2026 - 31st January 2027. UK, 18+. No purchase necessary. One entry per person per day. Full terms and conditions at goldenwonder.com/Hollywood.