Golden Wonder has been delivering tongue-tingling crisps with "More Punch per Crunch" for over 75 years. Following the successful refresh of its crisps, the brand is now rolling out the new look with some additions to its successful range of PMP snacks.
Price-marked packs remain a key driver in independent retail, where shoppers see PMPs as a clear indicator of value. In the convenience channel, PMPs account for 81 per cent of snack sales. Impulse PMPs represent 26 per cent of the market, while sharing PMPs (£1+) account for over half of total snack sales.
Golden Wonder’s sharing PMPs are outperforming the market, growing at +24.2 per cent compared with +0.4 per cent for the overall category.
Matt Smith, Marketing Director for Tayto Group explained this strong performance: “Golden Wonder’s growth comes from focusing on what consumers and retailers want – great tasting, great value snacks. Whilst trendy flavours may attract headlines, consumers continue to prefer their snacks with classic flavours such as cheese & onion, bacon, BBQ and sour cream & onion. In tough times, consumers seek comfort in familiar flavours.”
Golden Wonder is tapping into this demand with NPD focused on familiar favourites:
- Oinks £1 PMP – the best-selling bacon-flavoured impulse line, now available in a sharing format (available now)
- Saucers Sour Cream & Onion £1 PMP – back by popular demand (available now)
- Bikers Cheese & Onion 35p PMP – a new non-HFSS addition to the successful multi-buy impulse range with its 35p/2 for 60p offer (available from April)
With eye-catching packaging, punchy flavours and proven best-selling formats, Golden Wonder’s latest launches are set to fly off shelves.
More punch per crunch – and more profit for independent retailers.