Golden Wonder is giving retailers a frightfully good reason to make more of Halloween with the launch of two limited-edition sharing snacks - Freaky Fangs and Gruesome Grubs.
Available now for a limited time, the spooky new snacks come in 100g sharing bags, tapping into the growing opportunity around Halloween get-togethers as families and friends increasingly celebrate the occasion together at home.
Putting Golden Wonder’s trademark fun into the Halloween fixture, Freaky Fangs are fang-shaped snacks in a crowd-pleasing Cheese flavour, while Gruesome Grubs deliver a creepy-crawly twist in Barbeque flavour. Both packs feature bold Halloween designs, complete with bats, spiders, pumpkins and other spooky touches, helping them stand out on shelf and bring some theatre to seasonal displays.
The new launches also deliver Golden Wonder’s promise of “More Punch per Crunch”, combining big flavours with fun shapes designed for sharing.
Phil Holford, Senior Brand Manager at Golden Wonder (part of Tayto Group), says: “Halloween has become much more than trick or treating. Increasingly, it’s an occasion for families and groups of friends to get together at home - whether that’s for a Halloween party, a scary movie night or simply an excuse to share some treats.
“That creates a great seasonal opportunity for independent retailers, and Freaky Fangs and Gruesome Grubs have been created specifically with those sharing occasions in mind.
“With fun shapes, big flavours and eye-catching Halloween packs, they give shoppers something different for the occasion while giving retailers an easy way to inject some seasonal excitement into their snacking fixture.”
The 100g Sharing packs also give retailers flexibility on pricing and are ideally suited to prominent seasonal displays, Halloween bays and cross-merchandising alongside confectionery, soft drinks and other party-night essentials.