Crisp brand Golden Wonder is turning up the flavour dial again with the launch of two new limited-edition variants: Southern Fried Chicken and Thai Sweet Chilli.
Created to bring excitement to the crisps fixture and drive impulse purchases, the new flavours tap into consumers' love of big, satisfying flavours. Southern Fried Chicken delivers the unmistakable taste of one of Britain's favourite comfort foods, while Thai Sweet Chilli combines a crowd-pleasing balance of sweetness and gentle heat.
Available in a convenient 6 x multipack format, the punchy new additions are perfectly positioned for lunchboxes, grab-and-go occasions, family snacking and home entertaining.
The launch also gives retailers an opportunity to inject some fresh energy into the category with eye-catching, limited-edition products that stand out on shelf and encourage shoppers to try something new.
As consumers continue to seek out more adventurous flavours, Golden Wonder's colourful branding and “More Punch per Crunch” taste credentials make these new variants a must-stock addition for the snack aisle.
Retailers need to stock up now on these limited-edition flavours from depot or delivered wholesaler.