Global premium chocolate brand GODIVA has revealed a major brand overhaul, including a refreshed logo, redesigned packaging and a new global advertising campaign, as it prepares to mark its 100th anniversary in 2026.
Founded in Brussels in 1926, the brand has updated its visual identity with a more contemporary, elevated design system centred around a reimagined Lady Godiva – a symbol the company says reflects modern femininity, confidence and timeless sophistication. The updated illustration features fluid lines and refined detailing intended to balance GODIVA’s heritage with a modern aesthetic.
A key part of the relaunch is the introduction of a new Gold collection – a contemporary twist on the brand’s most recognisable products – and a refreshed Truffle collection. Both ranges aim to blend new designs, flavours and recipes with the craftsmanship and storytelling for which GODIVA is known.
The repositioning comes as premium confectionery brands look to meet evolving consumer expectations around authenticity, quality and modern relevance. GODIVA said the refreshed identity maintains its signature gold cues and craftsmanship while presenting a look designed to resonate across generations.
Developed in partnership with BTEC Paris, the new branding will be rolled out across packaging, retail stores and digital channels, forming what the brand describes as a “new standard for modern luxury” in the premium chocolate category.
The move forms part of GODIVA’s wider growth strategy to expand its global footprint and further strengthen its premium positioning.
“As GODIVA approaches its centennial, this brand reset is both a tribute to our rich heritage and a confident step into our future. We are celebrating 100 years of craftsmanship while reimagining the brand for the next generation of chocolate lovers,” Steve Lesnard, GODIVA president, said.
“This transformation reflects our confidence, creativity, and enduring commitment to premium chocolate experience - to make sure GODIVA leads the next 100 years as powerfully as it led the last.”