BARRATT Sweet Shop is rebranding across its portfolio. Marrying nostalgic flavours with a fresh, playful identity, the new look is designed to deliver immediate shelf standout and recruit the next generation of sweet lovers.
The rebrand spans nine SKUs across the iconic Wham, Flumps and Fruit Salad brands and brand new confectionery SKUs: Wham Chewy Asteroids, Wham Sour Belts & Sweet Eggs, Wham Tangy Rockets, Fruit Salad Fruity Mix, Fruit Salad Squishy Sunburst and Fruit Salad Duo Combo, Flumps Jumbos, and Flumps Originals – alongside the timely pre-Valentine’s launch of Flumps Hearts.
All redesigned packs now feature George the Jaguar, the brand’s new mascot who brings mischievous swagger from the roots of East London across the range.
"The BARRATT Sweet Shop rebrand is about reigniting excitement into confectionery,” said Michael Inpong, Chief Marketing Officer at Valeo Foods UK. “Over time, the category has started to feel like a commodity, and we’re here to bring the fun and swagger back to sweets. BARRATT is a British brand that has shaped the way we enjoy confectionery for over 177 years, and this relaunch celebrates that heritage while looking forward - bold flavours, playful energy, and a confident new look that stands out on shelf.”