For most, the journey into retail comes as a part of family legacy. For some, it comes after calculated planning and well-curated moves. Only in rare cases does it begin with not wanting to lose something important. That was very much the case for this dynamic multi-site retailer.
An entrepreneur already juggling multiple roles, ranging from founder of a leading babywear brand, public speaker, philanthropist to author, Bisi Osenduko was not actively scouting for a brick-and-mortar retail venture.
But when she learned that an old established convenience store in her locality, which also housed the local Post Office branch, was up for sale and at risk of shutting down, it quickly became less about business and more about responsibility.
Speaking exclusively with Asian Trader, Bisi said, “The store was previously owned by a father-and-son team who were relocating, so they put the business up for sale.
“I actually used to be a regular customer there. It was our local convenience shop and Post Office so when I saw it listed on Rightmove, I immediately recognised it.
“I was worried that if it wasn’t bought quickly, the shop might close, which would have been a real loss to our community.
“Our local bank had recently closed, and the nearest large supermarket was quite a distance away.”
The moment led to what some people might call an impulsive decision. Together with her husband, Mayo, Bisi took what seemed like a leap of faith.
They bought the store and decided to keep its essence alive, bringing a sense of relief to the entire community.
“I knew how vital this shop was for people who don’t drive, older residents, and those with disabilities. So, buying it wasn’t just a business decision; it was a way to keep a community lifeline open,” she stated.
Image from Bisi Osenduko
The site became the couple’s first convenience store. While it marked a new chapter in their convenience journey, retail itself was not an unfamiliar territory for them since the couple is also a proud owner of Joy & Joe Baby, a baby wrap brand with a strong presence on Amazon.
“I came into retail from a property and e-commerce background. My husband and I started off renovating older properties after being inspired by shows like Homes Under the Hammer, and we also run a successful online retail business,” she said.
When they acquired the store, however, it was clear that it needed investment. The site had fallen into disrepair and required refurbishment.
Working closely with wholesaler Parfetts, the couple undertook significant improvements, modernising the space while retaining the Post Office.
Now known as Go Local Junction Lane, not only is the store saved but it is also thriving. It has emerged as both Sutton Oak’s go-to destination for daily essentials as well as a pillar for support for those in need.
Growth followed naturally and the couple went on to acquire another store nearby.
“The second shop, The Local Rainford, came to us through word of mouth. A local business owner knew we were looking to expand and thought it would be a great fit for us.
“Both of our stores are based in long-standing community buildings dating back to the 1970s, so we see ourselves as carrying forward a legacy.
“These shops have been part of local life for decades, and it’s a privilege to build on that heritage,” Bisi said.
Apart from regular grocery and household items, Go Local Junction Lane also offers Post Office services, banking services, food-to-go and local pies, hot drinks including Rijo coffee, slushies, a range of wines, spirits and beer, frozen food, National Lottery, printing and photocopying as well as parcel collection and drop-off.
On the supply side, Parfetts is the main wholesaler. The store partly relies on Booker to maintain competitive pricing. Local sourcing is also central to the store's USP.
“We are passionate about supporting local businesses, so we stock locally made products too. Our pies come from Cottoms, a beloved St Helens bakery, and we also source our bread, sandwiches, and some dairy items from local suppliers,” Bisi said.
Image from Bisi Osenduko
Beyond the range, what truly distinguishes the store is its alignment with the needs of the people it serves.
“Our shop is more than just a place to buy essentials; it’s a real community hub. We’re deeply customer-focused and always put people at the heart of what we do.
“Since day one, we’ve run a daily food bank collection point to support local families, because we believe showing care through action is what truly builds trust.
“Most of our team, including myself, live locally, so we understand what our community needs,” Bisi said.
The store’s involvement with community extends into literacy and inclusion. The store hosts literacy initiatives through an in-store book club, promotes disability inclusion, and works closely with local schools and charities.
“Our store has become a safe and friendly space where people can connect, especially those who might feel isolated. It’s about giving back and making a positive difference, not just selling products,” she dded.
Looking to 2026 and beyond, plans include expanding delivery, strengthening social media, particularly Tik Tok, and introducing new technology that enhances the customer experience without losing the personal touch.
“Go Local Junction Lane isn’t just a convenience store; rather it is part of the fabric of our community. Every day, we strive to create a welcoming space where everyone feels seen, valued, and supported.
“Whether it’s a chat at the till, a food bank donation, or a child coming in for a treat after school, we are proud to be a small shop making a big difference,” Bisi said.
Sutton’s Go Local Junction Lane is a gentle reminder that sometimes, the best convenience stores are built simply by keeping the doors open and seeing customers as human first.