Drinks producer Global Brands is bolstering its portfolio with its latest innovation, Quadz – a no-nonsense solution to pre drinking that will burst onto the alcoholic RTD scene in May.
Quadz will add a unique presence to Global Brands’ growing product range and is a launch that embodies the drinks producer’s bold approach to creating drinks that turn heads, spark conversation, and shake up the industry.
Built for nights out on the town, on-the-go drinking, and pre-drink sessions, Quadz is loud, proud, and unapologetically disruptive. Available in pocket-sized 200ml bottles, and four different flavours, each unit packs in four vodka shots and delivers an 18.8% ABV, hitting the shelves at a time when demand for high ABV cocktails is soaring.
The overall category is currently valued at £82.2m, growing at a rapid rate of +201 per cent, with high ABV emerging as the most valuable and fastest growing sub-category within cocktails, positioning Quadz to be an instant hit with UK party-goers.
Whether it’s starting off the night at pre drinks, a final sip before heading out, or something to pass the time while queuing for the club, the resealable pocket-sized bottles cater to any scenario.
“The best nights rarely start inside the club – they start in the queue, on the street, or at pre drinks," said Ellie Memmott, Brand Manager of Quadz. "They are exactly the moments we designed Quadz for, targeting Gen Z and Millennial drinkers who prioritise memorable nights and value for money."
Quadz will be available in four flavours, Blue Razz, Cherry Daq, Lime Mar, and Pink Marg, tapping into trending consumer flavour profiles.