Britain's biggest water supplier, Roxane UK, is calling on convenience retailers to make room on shelf for Gill Beck - officially the fastest-growing spring water brand in the UK market, up more than 2.5 million litres year-on-year [Nielsen, Data to 23.05.26].
In a category where shoppers are watching every penny, Gill Beck has found the sweet spot: dependable, great-tasting hydration at a price point that doesn't ask customers to compromise. It's a British spring water brand, bottled at source in Staffordshire - no gimmicks, just consistent quality shoppers can trust trip after trip.
That trust is translating into serious volume. A major driver of growth has been Gill Beck's format range, spearheaded by its newest launch: a 40x500ml multipack, one of the biggest branded multipacks in the market. For convenience retailers, that's a big-basket, high-value SKU that turns water into a genuine mission driver - the kind of pack that brings shoppers through the door for a stock-up rather than a top-up.
With value front-of-mind for shoppers right now and no signs of that shifting, Gill Beck offers convenience retailers a rare combination: a brand with proven, accelerating growth, at a price architecture built for cost-conscious missions. It's a trusted name doing exactly what a value water brand should - hydrating shoppers without hurting their wallets, or retailer margins.
The bottom line: if you want a spring water that's actually moving off shelf, not just sitting on it, Gill Beck's growth numbers speak for themselves. This is a must-stock for any convenience retailer serious about winning the value mission.
For more information, please submit an enquiry to hello@roxane.uk or visit Roxane UK website.