Gallo is rolling out nationwide distribution for Cabana California Rosé this Spring, available in over 3,200 Premier stores via Booker.
Cabana California Rosé has been specifically created for the UK market, developed to tap into the opportunity that exists for a premium, slightly sweeter-styled rosé.
Positioned at an accessible £8.50 price point, Cabana California Rosé is designed to appeal to the female skewed 25-40-year-old consumer base who are seeking quality, value and style within the category, delivering an approachable sweetness with a modern, elevated design.
The rosé category continues to grow, outperforming UK still wine in the off-trade by 7.4 per cent points, with Californian rosé accounting for a significant part of this category in the UK, making up 2.2M 9L cases, meaning one in every four bottles of rosé sold in the UK off-trade comes from the US.
"We’ve seen outstanding trade response to Cabana, helping us quickly expand distribution across grocery, convenience and the on-trade,” said Mark Stammers, Senior Sales Director at Gallo. “Built for the UK rosé drinker, the brand is clearly resonating with both customers and consumers.
“Rosé remains key to the UK wine category, with sweeter styles attracting younger consumers. Cabana’s Californian origin and tailored flavour profile leave it well placed to drive growth in this segment.”