FUNKIN COCKTAILS is set to satisfy the thirst for drinks which offer a touch of indulgence with the launch of its new Deluxe Dessert Cocktails range.
With a demand-driven duo of new flavours, FUNKIN’s latest limited-edition line-up has been strategically designed to help retailers capitalise on the significant growth opportunity within the premium ready-to-drink cocktail category, in time for the festive season when consumers are looking to impress.
FUNKIN’s Deluxe Chocolate Espresso Martini reimagines a beloved classic, offering a velvety fusion of rich chocolate and bold espresso, while the Deluxe Black Forest Gâteau blends the sweet, tart essence of ripe cherries with a hint of chocolate, both elevated by the smoothness of premium vodka.
Building on the success of its larger format Bartender Edition bottles – which currently outsell any other cocktail bottle brand by more than double – FUNKIN COCKTAILS is once again raising the bar in the RTD market. With an ABV of 12 per cent, higher than FUNKIN’s usual 10 per cent, these cocktails deliver a more refined and robust drinking experience. The introduction of these limited-edition Deluxe Dessert Cocktails is anticipated to drive further growth in the category, offering consumers the perfect blend of sweet decadence and cocktail convenience, all delivered with the quality they have come to expect from FUNKIN.
“Our new Deluxe Dessert Cocktails have been designed to deliver a luxurious twist on desserts shoppers know and love, marrying the richness of classic desserts with high-quality cocktail ingredients – a trend we’ve noticed in the on trade and one consumers we know will enjoy from the convenience of their own home.” explains Ashley Birch-Ruffell, FUNKIN COCKTAILS Head of Brand.
“Our goal with this range is to prove that cocktails can be as indulgent and satisfying as dessert itself, offering versatility and a new dimension to traditional drinking occasions. We anticipate that these new flavours will not only elevate seasonal hosting experiences but also meet consumer demand for high-quality, ready-to-drink options to drive significant growth for retailers.”
FUNKIN COCKTAILS’ Deluxe Dessert Cocktail range, featuring Deluxe Chocolate Espresso Martini and Deluxe Black Forest Gâteau (all 700ml, £12.50), has rollouts planned across retailers and wholesale channels in the coming months.
