Frubes unveils new pack design with ATL campaign and promotion set for New Year

Yogurt snack Frubes has unveiled pack design which will be supported by an ATL campaign and gift-in-pack promotion in the New Year.

Available now, the new design showcases ‘Fruberly Fingerz’ on-pack, bringing to life its characters to further drive the fun aspect of the brand. The pack also features key consumption occasion icons for consumers, including ‘Great for Lunchboxes’, ‘After School’ and ‘On-The-Go’.

After its success in September, achieving the strongest monthly market share in 18 months (14.8%) and growing 26.6 per cent in value, Frubes aims to tap into the return to school period once again with the campaign and promotion.

“We want to jump on this success with our new pack design and the ATL and gift-in-pack promotion we have in the pipeline for the January back to school period,” commented Joanna Goodman, marketing manager of Yoplait UK.

“At Frubes, we encourage and inspire families to have more moments of laugh-out-loud fun and we’re confident our upcoming activity will do just that.”

The campaign will be live throughout the month of January, rolling out across TV, video-on-demand, YouTube, digital programmatic and in-store.

A brand-new TV commercial will be the highlight of the campaign. The Change4Life ‘Good Choice’ badge will also be called out on-pack and on the new TV commercial.

The ‘Spin the Frube’ promotion is also available until 31 January, offering consumers a free card game in every pack.

The new campaign is expected to reach 4.2 million people within Frubes’ target audience.