Frozen fizzy drinks brand Skwishee is bringing back its hugely popular Free Skwishee Day this September, giving customers across the country the chance to enjoy a frozen drink completely free at participating stockists nationwide.
Taking place on Saturday, 12 September, the annual promotion will see customers visiting any one of more than 250 Skwishee stockists across the UK able to claim a cup of Skwishee for free.
The event forms part of Skwishee’s wider approach to event-led marketing, creating excitement around the brand while giving its retail partners a reason to attract new and existing customers through their doors.
According to Raza Rehman, managing director of Skwishee and director of Scottish convenience retailer Greens Retail, Free Skwishee Day has developed into much more than a conventional promotional campaign.
“Free Skwishee Day is a great example of what we mean when we talk about building a brand through experiences rather than simply advertising a product. We want people to associate Skwishee with excitement, fun and memorable moments, and giving thousands of people the chance to enjoy one for free creates exactly that.
“What started as a promotion has really become an event in its own right. Customers constantly ask when the next one is coming, retailers know what to expect, and every year we see that excitement build. There aren’t many products that can create that kind of reaction in a convenience store these days, and that’s something we’re incredibly proud of.”
The scale of Free Skwishee Day has grown significantly since its launch, with this year being the first year that Skwishee have launched the promotion twice in one year, due to demand.
David Bateman, national sales manager at Skwishee, believes the event has become a key date in the calendar for participating retailers.
“Free Skwishee Day has become something that our retailers and their customers genuinely look forward to. We’ve seen the incredible response it can generate, with hundreds of customers queuing up at their local store, and with more than 250 stores taking part again this year, we’re expecting to see plenty of queues, plenty of Skwishee selfies and, most importantly, plenty of Skwishee being enjoyed across the country.
“It’s also a fantastic opportunity for retailers to introduce new customers to their store. Someone might walk through the door for their free Skwishee and discover a store they haven’t visited before.”
“We ran a Free Skwishee Day event in March of this year, and with mounting demand for another before the year is out, we had to give the people what they wanted.”
There is also the chance for customers to make their Free Skwishee Day experience last all year, with five lucky customers able to win a year’s worth of free Skwishee.
To enter, customers simply need to take a Skwishee selfie, share it online and tag @SkwisheeUK. Five winners will be selected to enjoy free Skwishee for an entire year.
Skwishee’s current flavour line-up includes Frozen Raspberry, Mad Mango and Redberrylicious, with the brand also gearing up for the launch of an exciting new flavour later this year.