Frozen fizzy drinks brand Skwishee has once again tempted thousands of people, who headed to participating stockists across the UK for its latest Free Skwishee Day.
The event, which took place on Saturday, 12 September, saw more than 250 Skwishee stockists nationwide give customers the chance to enjoy a free cup of Skwishee, promoted by an online digital campaign, and backed by a customer incentive creating customer-generated content for the brand.
The September event marked the second Free Skwishee Day of 2026, after Skwishee initially held the promotion in March. Following the overwhelming response to the first event, demand from customers and retailers was so strong that the brand decided to bring Free Skwishee Day back before the year was out.
For Raza Rehman, managing director of Skwishee and director of Scottish convenience retailer Greens Retail, the response demonstrates the impact that event-led marketing can have when it gives customers a genuine reason to visit their local store.
“We knew there was a huge appetite for Free Skwishee Day after what happened in March, but seeing that excitement come back again in September has been fantastic,” said Rehman.
Free Skwishee Day has become one of Skwishee’s biggest annual marketing activations. The event gives participating retailers an opportunity to attract customers who may not otherwise have visited their store, with the free drink acting as a reason to step through the door and discover what else they have to offer.
David Bateman, national sales manager at Skwishee, says the reaction from retailers has been a major part of the event’s success:
“Free Skwishee Day is designed to be a really simple win for our stockists. We fully fund the event, so there’s no cost to the retailer. They get the benefit of the extra footfall, the additional sales that come with it, and the buzz around their store, while we take care of the campaign and the marketing behind it.
“This year, we’ve also seen the impact continue online. Our Year of Free Skwishee promotion encourages customers to take a Skwishee selfie and share it on social media for the chance to win a year of free drinks. That creates a huge amount of genuine customer content around the brand, with our stockists and their stores naturally becoming part of that conversation. It’s brilliant to see both Skwishee and our retailers benefiting from that exposure.”
Skwishee is currently gearing up to launch a brand-new flavour later this year, adding another twist to its existing line-up of Frozen Raspberry, Mad Mango and Dragon’s Blood.