New from Red Star Brands, and continuing the Four Loko tradition of innovative vodka-based RTDs, comes the zingy Raspberry Ripple Four Loko Jackpot.
Combining the sweetness of vanilla ice cream, the vibrant tang of raspberries and Four Loko’s signature 8.4 per cent ABV vodka-based, caffeine-free recipe, this new variant celebrates 21 years since Four Loko was first launched in the USA and extends the line-up of iconic flavours to 11.
“We’re very excited to be bringing this iconic flavour to the UK,” said Ryan McCann, Director, at distributor Red Star Brands. “Jackpot is unapologetically bold and made for big summer moments, and brings something fresh to the market for our fans who want innovative flavour-forward, bar-strength drinks in a single serve.
“Although we’re seeing changes in drinking habits across the board with at home and out-of-pub/club drinking going from strength to strength, that doesn’t mean consumers are prepared to accept low enjoyment alternatives.
“Like all our Four Loko flavours, Jackpot delivers an exciting pub/club strength, high quality drink while delivering all the convenience of a show-stopping pre-mix,” added Ryan. “We’re already seeing strong interest from Four Loko fans keen to experience this exciting new flavour for themselves.”
Available in 440 ml cans (RRP £3.69) for ready-to-drink, take-home convenience, Four Loko Jackpot is now available to the independent, convenience and wholesale channels. Its launch will be supported instore with a wide range of branded shopper marketing and PoS materials, as well as high profile social media and influencer campaigns, consumer competitions and branded merchandise.