Following the success of its initial limited edition run, the premium vodka-based Four Loko Black RTD has been re-released for a limited time only this Autumn.
With notes of kiwi, a striking green serve and an ABV of 8.4 per cent, Four Loko Black delivers a fresh and fruity flavour while the striking black and green can ensures high on-shelf visibility to help maximise sales and attract shoppers to the fixture.
“With the festive season fast approaching, this is the perfect time for consumers to get their hands on this limited edition release and embrace the season with an exciting new taste sensation,” said Ryan McCann, Director, Four Loko distributor Red Star Brands. “Four Loko Black delivers a distinctive flavour designed to stand out in a category where consumers are actively seeking new and exciting taste experiences.
“The fact that premium priced RTDs have grown faster than any other segment in the last two years means that there are some great opportunities out there for retailers to capitalise on this popularity,” he added. “Kiwi offers a less conventional fruit profile versus the berry, citrus and tropical flavours that dominate much of the RTD landscape – giving Black a clear point of difference on shelf.”
When Four Loko Black was first launched in 2024, 250,000 units were sold exclusively in the Scottish market. It rapidly became the third fastest-selling RTD in Scotland at launch with distribution in more than 500 stores.
“This exceptional launch rate of sale gave retailers the confidence to list, driving distribution to over 2,100 stores and £940k through the tills from a single Scotland-only SKU,” added Ryan.
Available in 440 ml cans (RRP £3.69) for ready-to-drink, take-home convenience, Four Loko Black will be available in Scotland for a limited time only from 12 October. The relaunch will be supported by an innovative and high profile social media campaign featuring exclusive discount codes and prize giveaways, including a "scan to win" on can competition over Black Friday weekend in November. For retailers, a wide range of in-store POS materials, including shelf wobblers and barkers, floor stickers and pop-up banners, will also be available.