HEINEKEN UK is launching a new on-pack promotion across the Foster’s brand as part of its ongoing partnership with the Professional Darts Corporation (PDC). The brand is giving away a seven-day trip to Australia for four people, and tickets to the 2027 Australian Darts Masters, as well as Foster’s merchandise.
Running from 31 July to 31 October 2026, the promotion will be available across all Foster’s and Foster’s Proper Shandy formats, including price-marked packs, offering retailers a strong opportunity to excite existing Classic Lager shoppers and bring new drinkers into the category.
To enter, shoppers can simply purchase a promotional pack of Foster’s or Foster’s Proper Shandy and scan the QR code, or enter via the Foster’s Good Call Darts Club Website.
“Our ongoing partnership with the Professional Darts Championship (PDC) has helped us to further solidify Foster’s position in the Classic Lager category and create excitement amongst both retailers and consumers,” said Ciara Ryan, Brand Manager at HEINEKEN UK. “By launching this competition, we are bringing Foster’s Aussie heritage to life on pack and giving shoppers a fun reason to pick up a promotional pack in store.”
A range of creative touchpoints will be available to support the launch in the Off-Trade. There will also be a multi-million-pound ATL running for Foster’s live from mid-July until September focusing on Foster’s Aussie personality and brand refreshment.