Flora returns to TV with ‘Be A Natural’ campaign

Flora, owned by spreads manufacturer Upfield, has returned to TV screens with a new campaign, ‘Be a Natural’.

The advert, the brand’s first since 2019, will appear across the UK and see individuals making great things happen – naturally.

The ‘Be A Natural’ campaign celebrates Flora’s 100 per cent natural ingredient credentials, and the great feeling you get when good things happen naturally. The campaign encourages people to #beanatural and celebrates that talent that’s naturally theirs, the natural ingredients they were born with, and those moments that happen naturally, without much effort.​

The multi-media campaign includes TVC, digital, PR and social activation, which partner with a range of influencers to encourage the UK to showcase and share their own natural talent.

John Mulvey, head of Flora Brands for UK&I, commented: “The ‘Be a Natural’ campaign, celebrates Flora’s naturalness, and we want to share that with the nation. We know  how great it feels when good things happen naturally – like Flora being made from 100% natural ingredients – so we’re looking forward to people all over the country getting involved with the campaign and showing us their natural talents.”

The TV ad started siring from 11th April on ITV (all territories), C4TV, ITV2, ITVBE, E4, FILM 4.