Jam brand Fearne & Rosiewill be adding a new "Seedless" range to its portfolio. Available in two flavours, raspberry and Strawberry, it’s the first reduced-sugar seedless range of its kind. The NPD will also be available to independents via wholesalers from February.
Both flavours contain 70 per cent fruit, (packed with 51 raspberries and 31 strawberries respectively), and contain 40 per cent less sugar than standard jams. Made with all natural ingredients, the no added concentrate seedless preserves are pitched as perfect for stirring into porridge, smoothing over warm buttered toast or spooned into yogurt and sprinkled with granola. They are vegan-friendly and offer a healthier and tastier addition to breakfast, lunch, or snack time.


