- New Fanta ‘Horrorverse’ campaign – including limited-edition Halloween packaging featuring horror icon Ghost Face, and Fanta’s very own horror creations, Haystacks, Drayk, Howlie, and Franx
- Supported by disruptive multi-million-pound ‘Wanta Fanta? Run For It’ marketing campaign, bringing the ‘Horrorverse’ characters to life through content, creator partnerships and consumer experiences
- Fanta variants accounted for 17.4% of all flavoured carbonates sold during Halloween 2025
Coca-Cola Europacific Partners (CCEP) has announced plans for its new “Horrorverse” Halloween activity, including limited-edition collectible packs across the range and a disruptive marketing campaign called “Wanta Fanta? Run For It”.
The activity is designed to help retailers make the most of one of the biggest seasonal opportunities in the retail calendar, when shoppers are looking for fun, immersive experiences and products that help bring Halloween celebrations to life.
Flavoured carbonates play an important role during the season, particularly across parties, sharing occasions and nights in. Fanta is well placed to help retailers tap into this demand, with its variants accounting for 17.4 per cent of all flavoured carbonates sold during Halloween 2025.
Enter the Fanta ‘Horrorverse’
From mid-August, the Fanta range will receive a temporary makeover featuring Ghost Face from the Scream franchise alongside a cast of original Fanta horror characters, aimed at driving word-of-mouth and giving Fanta fans a series of must-have packs to collect.
Designed to deliver maximum stand-out on shelf, the collectible packs will be available in a range of formats, giving Fanta fans a series of limited-edition designs to discover throughout the season. The activity is designed to help retailers create excitement, encourage repeat purchases and build anticipation in the run-up to Halloween.
The ‘Horrorverse’ introduces a cast of original Fanta characters designed to come to life beyond pack through content, creator partnerships and consumer experiences throughout the Halloween season.
Fanta Orange and Fanta Orange Zero Sugar will feature Ghost Face (from Scream), Fanta Lemon will feature Haystacks, Fanta Fruit Twist and Fruit Twist Zero Sugar will feature Drayk, Fanta Grape will feature Howlie and Fanta Mango will feature Franx.
‘Wanta Fanta? Run For It’
The limited-edition packs will be supported by a multi-million-pound marketing campaign called "Wanta Fanta? Run For It", which includes paid social media, influencer activity, digital, out of home advertising and experiential activations, bringing the ‘Horrorverse’ characters to life for Fanta fans throughout the Halloween season.
Free POS materials will be available from My.CCEP.com to help retailers create in-store theatre and get shoppers into the Halloween spirit (while stocks last).
“Halloween is a huge opportunity for retailers, and Fanta has a strong track record of helping customers make the most of the occasion through impactful campaigns and eye-catching packs," said Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB.
“The introduction of the Horrorverse allows us to take that a step further this year. From Ghost Face to Fanta's own cast of horror characters, we're creating a world that shoppers can engage with throughout the season. Combined with significant marketing investment and in-store activation, we're confident the campaign will help retailers create excitement, drive footfall and boost sales during this important trading period.”