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Epicurium expands healthy snacks, drinks range

Epicurium expands healthy snacks, drinks range
Andy Marino
By Andy MarinoJul 06, 2022
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Epicurium has added over 16 new ranges to its extensive selection of healthier snack and drink brands.

Boosting its existing product range, new flavours and formats include category-leading brands such Graze 52g impulse bags, as well as two new KIND nut bars – both of which are fully HFSS compliant.

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For grab and go, a new smaller "shot bag" format from vegan Jealous Sweets along with HiP oat milk 25g "minis". Pom Bears are available with Epicurium for the first time. A New Lemon Cheesecake Grenade protein bar, plant-based Tenzing Blackberry & Acai clean energy drink, and a limited edition "Candy Kittens Loves" mixed fruit flavour.

The new lines have been launching throughout the summer and have already begun to prove hits with retailers.

“Evolving lifestyles, demand for healthier, and increasing consumer sophistication have all changed the way we shop," said Epicurium's Customer Engagement Manager, Michael Ratheram. "Consumers are also buying premium and indulgence as their ‘little treats’ in uncertain times. Retailers can capitalise on this trend by reflecting these brands in their range”.

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