- Consumer favourite back on shelves after two decades
- KP Snacks responds with PMP to capitalise on fashion for zingy tastes
- Discos growth now makes it KP Snacks’ number two Everyday Value (EDV) brand
KP Snacks is expanding its popular PMP range with the return of a classic and well-loved flavour: Discos Pickled Onion. Available from the 14 July, the returning product is available in a £1.35 PMP (70g).
After being absent from shelves since 2005, Disco’s Pickled Onion makes a welcome return, tapping into consumer appetite for nostalgia with its sharp, zingy flavour.
The launch is designed to excite shoppers and drive impulse sales as it returns to the market. The new flavour joins Discos’ PMP portfolio, which includes popular flavours Cheese & Onion, and Salt & Vinegar. It also capitalises on the strength of PMPs in the CSN category, with 62 per cent of retailers saying PMPs increase sales.
“We know that PMP is the fastest growing segment in the C&I channel and we are committed to refreshing and expanding our PMP portfolio with the right products to help retailers drive sales,” said Stuart Graham, Head of Convenience and Impulse at KP Snacks. “By relaunching Discos Pickled Onion, we are tapping into the growth of PMP formats, while also meeting shopper demand for nostalgic moments by returning an iconic flavour to shelves.”
Worth £35 million and growing year on year, Discos is KP Snacks’ number two Everyday Value (EDV) brand.