KP Snacks has unveiled “Excite and engage”, a brand-new guide designed to help convenience retailers capitalise on the impulse purchase and increase Crisps, Snacks, and Nuts (CSN) sales through engaging shoppers with events and activations.
This latest guide is a natural evolution of KP Snacks’ brand agnostic “25 to Thrive” ranging advice, supporting retailers to maximise the category opportunity with clear, easy to follow advice.
The new guide is based around three simple, actionable steps: choosing the right brands and promotions, maximising visibility and amplifying in-store.
The guide shows retailers how added value and visibility can boost impact and sales. With 73 per cent of shoppers buying snacks with value for money in mind, and nearly half (47 per cent) influenced by promotions and discounts, stocking the right brands with compelling on-pack offers can significantly boost sales. The guide also highlights the continued relevance of PMPs for cost conscious consumers, with 62 per cent of retailers saying that PMPs increase sales and PMPs accounting for the top 10 best-selling SKUs.
The guide also highlights the importance of category display and merchandising as well as off fixture opportunities, helping capture those critical impulse buys, with 43 per cent of CSN shoppers purchasing CSN on impulse because they saw it and were tempted and 22 per cent more likely when products are placed out-of-aisle. With 55 per cent of shoppers consuming bagged snacks while watching TV, association with key television events provides a strategic opportunity to further engage audiences and boost basket spend.
“As retailers continue to face significant challenges, our new category advice offers a timely and practical solution to help retailers increase sales,” says Stuart Graham, Head of Convenience and Impulse at KP Snacks. “Whether you're activating a major sporting event or simply looking to boost everyday snack sales by associating with big TV and movie opportunities, ‘Excite and engage’ equips convenience retailers with the simple strategies they need to stand out and succeed.”
This new advice comes as KP Snacks kicks off a season of large-scale and high-profile partnerships, which engage consumers by driving relevancy for the category. As Official Team Partner of The Hundred, the fast-paced 100-ball cricket competition, KP Snacks is delivering a new Hundred-themed on-pack promotion offering consumers a chance to win £20,000 as well as daily cash and cricket prizes. Meanwhile, KP Snacks this year became Official Team Partner of England Cricket, featuring on the sleeve of England match and training shirts.
As official partner snacks partner of NFL London games, McCoy’s will have a strong presence throughout the season, while KP Nuts, the UK’s number one nut brand, partnership with darts sensation Luke Littler will deliver engaging retailer sales opportunities.
Graham concludes: “At KP Snacks, we’re proudly supporting category growth opportunities. Combining insight-led advice with our brand’s scale and familiarity, we’re helping retailers create stand-out in store, to drive that impulse purchase, and make the most of every opportunity to excite and engage their customers.”
A full copy of the guide is available for retailers to download free of charge on KP Snacks’ SnacKPartners retailer hub.
