Dina Foods’ Suheil Haddad wins lifetime achievement award

Suheil Haddad

The Managing Director and co-founder of Dina Foods, Mr Suheil Haddad, has been honoured with a lifetime achievement award at the West London Business Awards 2022, held on 10 February.

Mr Haddad was recognised for his entrepreneurial vision and skills in building Dina Foods, into an international supplier of authentic Mediterranean foods over the last thirty years. His leadership has been instrumental in creating a business which is now recognised as Europe’s leading baklawa manufacturer and the go-to supplier for authentic, artisan, Mediterranean flatbreads.

The family business was launched as a bakery in 1992 by Mr Haddad, with his brothers Fadi, Samir and Amin. Their vision was to spread the delights of Lebanese cuisine to the masses, making flatbreads and the famous baklawa sweet treats accessible to the homes of people across the UK and Europe.

Dina Foods now operates from three dedicated factory spaces at the Park Royal estate in North-West London and employs more than 160 people. It sells flatbreads, confectionery and savouries such as falafel across the UK and in 18 European countries. Products can be found in restaurants, cafés, supermarket chains, airlines, hotels, and wholesalers.

Over the years, Mr Haddad never compromised on the authenticity and quality of the products across the Dina Foods range. Everyone at Dina Foods works tirelessly to ensure the company achieves top level accreditations in the food industry, and that it sources the finest ingredients.

“The Awards judges recognised that Suheil stood out for a brilliant career that has seen a leader emerge who has coupled nurturing a business from the ground up to the top of its field, with investment in community, philanthropy and most recently the environment,” said Andrew Dakers, CEO, West London Business.

“It is an honour to be recognised in these Awards,” said Suheil Haddad. “I am grateful that I have been able to share my love of high quality authentic Mediterranean food, made to recipes handed down through generations. I would like to thank all the team at Dina Foods, our customers, suppliers and my family for their constant support.”

Dina Foods was also shortlisted as Food and Drink Business of the Year, Green “Race to Zero” Business of the Year and Park Royal Business of the Year in the Awards. In addition, Dina Foods was shortlisted as a finalist for the Bakery Manufacturer award in the Food Manufacture Excellence Awards.