Diet Coke and Kate Moss have announced the return of the partnership for Season 2, after the huge success of last year’s launch, where the supermodel and entrepreneur brought her timeless and irreverent style to the brand. Moss will continue to use Diet Coke as her canvas, encouraging fans to “Love What You Love”, with a sneak peek of what is to come.
In Season 2, “Diet Coke by Kate Moss, Love What You Love” will take the partnership to new heights, with an evocative Moss makeover. Influenced by the duo’s shared love of fashion, this season Kate Moss has been given exclusive access to the brand’s archives for inspiration, drawing on the iconic 11:30 Break as her source of creativity.
“Last year was such an incredible experience, so when we collaborated on Season 2, the brand’s archives were an amazing place to start,” said Moss. “The Diet Coke Breaks are classics, and I wanted to add a fashion twist to these moments. The campaign is very different aesthetically to the ‘90s and ‘00s but the narrative is the same. It’s all about a pause to love what you love and indulge yourself in that moment, without taking yourself too seriously. I’m excited to unveil the new campaign soon!”
“Diet Coke by Kate Moss” Season 2 will see new high-fashion content, a highly covetable limited-edition collection and many more exciting surprises for Diet Coke fans to discover.
Sean Kellett, Partnerships & Assets Senior Manager Europe at The Coca-Cola Company commented: “We are thrilled to extend our partnership with Kate Moss as Creative Director. Last year, we took inspiration from Kate’s unrivalled archives to celebrate our shared love of fashion. In Season 2, we have given Kate access to Diet Coke’s legacy to create something visually stunning and unexpected, with a Diet Coke wink. With Kate’s vision, this summer we will continue to inspire fans to embrace an unapologetic attitude to ‘Love What You Love’.”
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