Diageo unveils new premix cocktails from Smirnoff and Gordon’s

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Diageo has expanded its RTD offering with two new premix cocktails: Gordon’s Pink Martini and Smirnoff Passion Fruit Martini.

Available now the 5% ABV drinks come in a stand-out black 100% recyclable aluminium can, ready to capitalise on the rapidly growing premix cocktail market, currently in growth by 43.8 per cent [Nielsen].

Gordon’s Pink Martini mixes Gordons Premium Pink Distilled Gin with raspberry juice and natural berry flavours for a silky-smooth serve, whereas Smirnoff Passion Fruit Martini mixes Smirnoff No. 21 Premium Vodka with passion fruit juice and natural fruit and vanilla flavourings.

Anita Robinson, GB marketing director at Diageo, said: “At Diageo, we are continuously researching and innovating to meet the ever-evolving demands of our customers and consumers. With 72 per cent of consumers saying the brand of spirit is important when selecting premix cocktails, we’re extremely excited to be launching two expertly mixed cocktails in a convenient format from two of the biggest spirits brands in the world.”

Gordon’s Pink Martini and Smirnoff Passion Fruit Martini will be available from Bargain Booze, Spar, JW Filshill, United Wholesale Scotland and United Wholesale Grocers in 12 x 250ml cans, 8 x 250ml cans and PMP. RSP: £2 per can.