Speciality dairy company, Delamere is teaming up with GOAT, an animated action comedy film from Sony Pictures Animation, to celebrate its upcoming release, only in cinemas.
The promotional collaboration includes the launch of an on-pack competition across Delamere’s fresh goats’ milk and goats’ butter, offering customers the chance to win a family holiday to Barcelona including a sports stadium tour and tickets to a basketball game, as well as other themed prizes.
Promotional packs will hit the shelves at the start of January for around 12 weeks to coincide with the film’s release on 13 February in time for February half-term. Striking on pack visuals will help the promotional packs stand out on shelf and shoppers simply follow the on-pack instructions to enter.
"We’re thrilled to be collaborating with Sony Pictures Animation’s GOAT to bring this exciting collaboration to our goats’ milk and butter customers," said Emma Kirkham, Head of Marketing for Delamere. "Being a family-focussed brand, we hope the film will bring families together for a truly entertaining experience."