Aston Manor Cider has announced the launch of a retailer competition, offering the chance for one lucky store to win a grand prize.
The prize package will include a Crumpton Oaks branded chiller worth over £2,000, along with stock of the UK’s leading value apple cider brand.
To be in with a chance of winning, retailers and wholesalers need to purchase a qualifying case of Crumpton Oaks cider, including PMP, plain and PET bottles, and upload a valid invoice to win.crumptonoaks.com before 30 June. There are no limits on entries with one invoice per entry permitted.
The brand said the competition is worthwhile for any retailers and wholesalers looking to boost cider sales with the help of Crumpton Oaks, which looks to offer more affordability to customers without trading down on quality. This is especially important given that the rising prices of food and drink is the top concern for almost half (49%) of shoppers, with 94 per cent of consumers stating they would consider switching to a cheaper alternative [Levercliff Consumer Tracking Survey, 2023].
It is no surprise that value cider is growing (3%) ahead of mainstream ciders (1.42%). Notably, Crumpton Oaks is growing at an impressive rate of 10.8 per cent [TWC, MAT to 25.02.24].
The Crumpton Oaks four pack pint cans variant provides further reassurance that shoppers are not being overcharged with its price marked packaging.
The competition coincides with the return of Aston Manor’s highly successful advertising campaign, Straight Outta Crumpton, which is a play on N.W.A’s ‘Straight Outta Compton’ hit. It sees Aston Manor bring to life the world of cider through the lens of hip-hop, from break dancers and low riders to golden mouth grills, and DJ decks. Returning to screens for the third year in a row from May until July, the campaign signals the perfect opportunity for Retailers and Wholesalers to stock up on Crumpton Oaks.
“We’re excited to be running a new competition, giving retailers and wholesalers the chance to win a fully stocked branded chiller. Not only is it a great way to bolster brand awareness, but it also allows us to continue giving back to businesses during challenging times and show our support for the industry,” Katie Walker, Brand Manager at Aston Manor Cider, said.
“Crumpton Oaks is an iconic and well-loved brand made from bittersweet apples blended with the juice from crisp dessert apples to achieve a mighty refreshing taste. Achieving silver at the World Cider Awards, its bold flavour profile has generated strong consumer appeal; therefore, by stocking Crumpton Oaks, Retailers can expect to see an uplift in their sales. Not to mention, Crumpton Oaks contains 5% ABV, making it a preferential choice for those Retailers whose sales may be restricted due to high strength laws.
“We’re looking forward to seeing our Straight Outta Crumpton campaign return to screens once again. It’s fun, it’s playful, and it resonates with a lot of people, including those who remember the release of the 1988 hit and those who recall the hit playing in their homes while growing up.”
