When it comes to Cognac, Courvoisier is a name retailers can stock with confidence. As the No.1 Cognac brand in Great Britain* and the world’s most awarded Cognac house, Courvoisier combines nearly 200 years of heritage and craftsmanship with the premium credentials and contemporary relevance to stand out on shelf.
At the heart of the range is Courvoisier VS, a smooth, vibrant and versatile Cognac with fruity and floral notes, complemented by vanilla, spice and oak. Bottled at 40% ABV, we recommend enjoying Courvoisier VS with lemonade, creating a simple, refreshing serve that brings its vibrant character to life and showcases the versatility of Cognac beyond more traditional drinking occasions.
Alongside the core 70cl bottle, Courvoisier is available across 20cl, 35cl and 1L formats, giving retailers the opportunity to cater for a variety of shopper missions, budgets and occasions. From shoppers discovering Cognac to those purchasing for sharing, entertaining or celebrating, the range gives retailers options to meet different needs.
For shoppers looking to trade up, Courvoisier VSOP and XO bring further depth, craftsmanship and premium credentials to the range, helping retailers cater for gifting and special occasions while encouraging shoppers to explore the wider Courvoisier portfolio.
With category-leading credentials, award-winning quality, iconic heritage, multiple formats and an easy-to-communicate Courvoisier VS & Lemonade serve, Courvoisier is a must-stock Cognac for retailers looking to capitalise on the premium spirits opportunity.
* Based on NIQ data for Cognac in GB for the 52-week period ending 13/06/2026 (sales value and volume data).