Costcutter Supermarkets Group (CSG) has announced a new Spin to Win competition to help engage shoppers online and drive footfall into stores this Valentine’s Day.
Part of CSG’s extensive programme of customer experience-based marketing and gamification, the competition goes live today (7 February), and will run until the 16 February.
“Through gaming we can create an even better digital experience for shoppers, build awareness, boost engagement and ultimately influence consumer spending and loyalty,” said Sean Russell, marketing director at CSG.
Customers will be given the chance to win Valentine’s themed prizes, including prosecco, chocolates and cinema tickets, as well as being able to download inspiring recipes and check out great offers on last minute gifts in store as part of the competition.
“This promotion sets the scene for our future campaign strategy, enabling our retailers to optimise the benefits of this increasingly popular and effective marketing tool,” Russell added.
The #ShareTheLove Spin to Win competition will be supported via CSG’s social channels, including through targeted social advertising and via the group’s in-store radio.
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