Co-op is launching two new RTD cans: Hugo Spritz and Aperitivo Spritz.
Now in-store, thespritz cans are priced at £2.00 and are perfect for picnics, festivals and relaxed gatherings, whilst bringing bar-quality cocktails into a convenient, on-the-go format. Crafted to deliver light, lively flavour profiles, both spritz variants are designed to meet growing shopper appetite for premium, low effort drinking options.
The Hugo Spritz offers a crisp and floral blend, combining elderflower and mint notes, while the Aperitivo Spritz delivers a vibrant mix of grapefruit and herbal flavours. Both cans are finished with a mix of vodka.
The launch comes following continued growth in the ready-to-drink category, with shoppers increasingly seeking convenient, high-quality alcoholic drinks that don’t compromise on taste or experience. In the last 12 weeks alone, Co-op has seen a real demand for ready-to-drink options, with sales showing that Co-op is double-digit outperforming the rest of the market.
“We’ve seen a real surge in demand for ready-to-drink options, particularly those that offer a premium feel without the need for preparation," said Andrew Birdsey, Senior Buying Manager at Co-op.