EG On The Move and Co-op are taking forward their successful forecourt and convenience food franchise collaboration with a new site launching in Essex, creating a fuel and quality food destination in Norton Heath, Chelmsford.
The investment in the re-developed site – known as EG On The Move Norton Heath - combines EG On The Move’s petrol forecourt with Co-op convenience.
The service station is located on Chelmsford Road, Norton Heath, and includes eight fuel pumps (with 16 nozzles of petrol and diesel); air and vacuum and, electric vehicle charging points coming soon. A new Greggs bakery is also opening on site.
Co-op’s convenience store – which is operated as a franchise - brings quality food and drink with deals, value and promotions to the forecourt - everything to refresh and ‘re-fuel’ motorists on the go or, provide food for later. Including meal deals; self-service Starbucks coffee; bakery products; a focus on quality fresh, chilled and healthy produce and, everyday essentials.
Offers and promotions are available in store for everyone, with member price savings creating additional value for Co-op members who can save more with lower prices on the products shoppers buy most.
Co-op is committed to backing British agriculture - all of its own fresh and frozen dairy, meat and poultry is 100% British, including in its pies, sandwiches and ready meals.
The latest site further expands the franchise partnership between Co-op and EG On The Move, following a successful trial together in 2024.
The Norton Heath site comes after the opening of two service stations in December, located in Moston (Chester) and Buchandyke (East Kilbride), and takes the total number of sites with EG On the Move and Co-op collaborating to 11.
Michael Hargreaves, Co-op Head of Forecourt Franchise, said: “We are delighted to collaborate with EG On The Move on the launch of our latest site together. We aim to create a destination, a hub locally with Norton Heath’s service station focussed on meeting the fuel and food needs of motorists and those who live in the surrounding area.
"Co-op stores offer great quality, choice and value which can be enjoyed by everyone.
“Co-op is scaling its franchise business by sharing its convenience expertise with quality partners, and we look forward to identifying more locations for joint growth with EG On The Move where we can create further compelling forecourt and convenience food sites together. We are delighted to have the opportunity to serve the Norton Heath community.”
Zuber Issa, CEO, EG On The Move, said: “We are focused on growing our network and delivering enhanced customer experiences that reflect the fuel and retail needs of those who travel or live nearby.
"We are delighted to collaborate with Co-op on our latest site in Essex. We are focused on creating destinations sites, with strong food service and quality convenience retailing and a commitment to quality and innovation - we look forward to continuing to grow our successful relationship with Co-op to enhance the convenience store offer aligned to our forecourts and create a fuel and food destination.”
Co-op is one of the world’s largest consumer-owned co-operatives, with its history dating back more than 180 years. Co-op exists to create value for its membership and communities - including member price savings on the everyday items shoppers buy most. Co-op's more than 7million members own the business and play an intrinsic part in the governance of the organisation.