Coca-Cola Europacific Partners (CCEP) has rolled out a refreshed look for Coca-Cola Zero Caffeine Zero Sugar across Great Britain, positioning the variant as a more sophisticated choice for evening consumption.
The updated product now features a black and gold pack design across all formats, aimed at enhancing stand-out on shelf while appealing to shoppers seeking more mindful, low-stimulation options later in the day.
According to CCEP, the redesign is intended to tap into growing demand for products suited to “evening moments”, such as dining, relaxing at home or socialising after work. The variant retains its core proposition of zero sugar, zero caffeine and zero calories, while delivering the familiar Coca-Cola taste.
“We know that Brits really value their evening moments – from catching up on the latest TV series, unwinding after a gym class, or simply enjoying dinner with friends – and are increasingly seeking choices that complement their desire for mindful enjoyment,” Charlotte Butt, senior brand manager for Coca-Cola Great Britain, said.
“Our relaunched Coca-Cola Zero Caffeine Zero Sugar is specifically designed to meet this demand, offering a delicious and caffeine-free beverage that perfectly suits a variety of evening occasions. This relaunch is more than just a new look; it's an invitation to experience evenings in a whole new way.”
Coca-Cola Zero Caffeine Zero Sugar has partnered with the upcoming 007 First Light video gamePhoto: Handout
CCEP highlighted strong recent performance for the segment, with Coca-Cola Zero Sugar Zero Caffeine growing by 36 per cent and now worth nearly £10 million [Neilsen 21.02.26 Mat Volume].
“This is about building the repertoire of heavier shoppers by targeting incremental occasions, later in the day, while removing barriers to entry for those who are interested in colas but keen to moderate their caffeine intake,” Rob Yeomans, vice-president of commercial development at CCEP GB, said.
“With a bold new look for Coca-Cola Zero Sugar, Zero Caffeine, the whole Coca-Cola portfolio looks stronger than ever on the fixture, with clear differentiation to help consumers quickly identify the product they want.”
To support the relaunch, the brand has partnered with the upcoming 007 First Light video game from IO Interactive. Running from April to May, the collaboration will see the product featured in-game, alongside on-pack QR codes giving shoppers the chance to win prizes through the Coca-Cola app, including themed consoles and exclusive digital content.