The annual Coca-Cola Christmas Truck Tour is back, bringing the magic of the season to towns and cities across Great Britain
This year, the Coca-Cola Truck Tour focuses on the ambition to make kindness travel. Echoing the wider Coca-Cola Christmas campaign message, “The World Needs More Santas”, the tour will encourage visitors to embrace their inner Santa and share an act of kindness with others during the festive season.
Promising to be bigger and better than ever before, for every person that attends the Coca-Cola Christmas Truck Tour, the equivalent of a meal will be donated on their behalf. Coca-Cola aims to donate the equivalent of up to a total of one million meals via FareShare this festive season.
“We are so grateful to Coca-Cola for their continued support for FareShare," said Kirsty Ford, Head of Fundraising at FareShare. "These invaluable donations help us get good-to-eat food to the people who need it rather than going to waste. Every day, the food we redistribute to a network of over 8,000 charities in every region helps to strengthen communities. Coca-Cola’s generous support for FareShare is instrumental in helping people affected by the cost-of-living crisis. This support means charities can unite more people through food to form connections and access essential support services. Thank you for helping FareShare make the food go further.”
This year’s Coca-Cola Christmas campaign will also see the Coca‑Cola Christmas Truck make its familiar festive appearance on TV screens in November. This year’s advert will launch with a new twist. For the first time, Coca-Cola will introduce an AI-generated interpretation of the classic advert, with a fusion of human creativity and advanced technology ushering in the start of the Christmas season.
Coca-Cola will also unveil a new festive digital AI experience, enabling people to engage in magical conversations with Santa or a snow globe avatar to create a personalised, shareable snow globe animation, based on a personal memory by scanning the QR code on a Christmas bottle or can of Coca-Cola.
Festive on-pack graphics and promotion Between 7th November and 2nd January, shoppers can enter a free prize draw via the Coca-Cola App by scanning QR codes on festive-themed cans and bottles of Coca-Cola Original Taste and Coca-Cola Zero Sugar. They will find out instantly if they’ve won one of thousands of £50 shopping vouchers*.
The limited-edition packs feature eye-catching festive designs with Santa graphics and decorations to help create a sense of Christmas magic in stores.
Convenience retailers can maximise the occasion by accessing festive Coca-Cola branded point of sale materials from My.CCEP.com now.
"Last year, soft drinks delivered its biggest ever year, with Coca-Cola the soft drink of choice for more than 10m households," said Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB.
“Coca-Cola is synonymous with Christmas thanks to the iconic campaigns and Truck Tour that consumers look forward to every year. Our new limited-edition packs and shopping voucher giveaway will help retailers build on that excitement and offer their customers a chance to win something to support with the cost of Christmas.
“Our aim is to spread Christmas spirit, and bring people together to create special Christmas celebrations at home. We’d encourage retailers to make the most of the opportunities that Christmas brings, such as by creating cross-category displays in store and using occasion led messaging at fixture, which can help double shopper engagement and increase sales.”
Dolin, a historic family-owned spirits company established in 1821 in the Alpine region of Savoie, France, is set to expand its UK presence through a new distribution partnership with Mangrove Global.
With a legacy spanning over two centuries, Dolin has distinguished itself through authentically sourced local ingredients and traditional production methods that create premium spirits to be enjoyed worldwide. The company's first international Vermouth award in 1876 marked the beginning of its enduring reputation in Parisian cafes and European cocktail culture.
“Aperitifs like Vermouth have enjoyed a renaissance in the last few decades, and Dolin represents the quintessential French classic,” said Nick Gillett Managing Director of Mangrove Global. “The Mangrove team have long admired the range, and we’re excited to showcase these exceptional, provenance-driven spirits.
“We’re all about exceptional brands that celebrate the heritage and craftsmanship behind their liquids, and Dolin fits the bill perfectly. We’re ready to get started, building upon all the wonderful work that’s been done so far.”
The partnership arrives at a pivotal moment, as contemporary drinkers increasingly seek spirits with strong heritage, authenticity, and provenance. Dolin Vermouths embody these qualities in abundance, with their lighter, more delicate flavours making them a perfect choice for a wide range of cocktails, such as the classic martini, or even enjoyed neat.
Each Vermouth is crafted through the maceration of at least 30 Alpine botanicals in white wine, offering a complex flavour profile that has consistently ranked Dolin among the top five global Vermouth brands since 2020.
Joining the Mangrove portfolio will be Dolin Vermouth Dry, Dolin Vermouth Rouge, Dolin Vermouth Blanc, and Dolin Chamberyzette, the latter of which is a delicate cocktail made from Dolin’s white Vermouth Blanc and its much-loved Liqueur Framboise – strawberry liqueur. Each variety of Dolin’s Vermouth uses a unique selection of herbs and plants, blended with quality wine to achieve the resulting flavour – a flavour which, as noted by Drinks International, has kept Dolin amongst the top five best-selling Vermouth brands, since 2020.
Pierre-Olivier Rousseaux President Owner of Dolin said: “We are delighted with this new partnership. Mangrove will bring its distribution expertise and its solid presence in the spirits sector to promote the authenticity of Dolin products in the UK, while respecting the heritage and artisanal know-how for which our brand is renowned since 1821.”
For the eighth consecutive year, world renowned chocolate producer, Lindt & Sprüngli is proudly supporting the NSPCC to raise vital funds for Childline. From 1 December, every Lindt TEDDY Milk (100g) purchased from Lindt chocolate shops, major grocery channels, retailers and from Lindt's website, Lindt will donate £1.00. With a target of £100,000, Lindt’s donation will help ensure Childline can continue its critical work this Christmas.
Whether you’re gifting a loved one or treating yourself, enjoy the magic of Christmas with Lindt TEDDY whilst supporting this worthy cause. Crafted by the Master Chocolatiers using their finest Milk chocolate, each Lindt TEDDY is delicately dressed in gold foil, hand-tied with a red ribbon and a heart charm. Cherished worldwide, it’s a beloved festive treat for all the family.
Passionate about supporting the NSPCC, Lindt has raised over £700,000 to date with this heart-warming partnership, which has supported children and young people for over 35 years.
Childline gives every child access to free, confidential support whenever they need it. Childline is available 24 hours a day, seven days a week, online at childline.org.uk and by phone on 0800 1111.
Dairy, in particular cheese, is an everyday essential which offers consumers taste, nutrition, versatility, convenience, and good value. Despite this, the ongoing cost-of-living crisis, inflation and Brexit have unsurprisingly impacted how frequently consumers are buying cheese, but volume sales of branded cheese are now returning to growth at 1.9 per cent year on year (YOY) ahead of private label at 0.4 per cent. Branded cheese accounts for 40 per cent of total cheese value sales, with it being worth a total of £1.2 billion, growing 6.6 per cent in value sales YOY, while private label accounts for 60 per cent and is worth £1.8 billion, growing four per cent YOY.
Heloise Le Norcy-Trott, Group Marketing Director for Lactalis UK & Ireland explains: “After two years of contracted volume sales the cheese category has an opportunity to regain momentum. Looking ahead to 2025 and beyond, these are the cheese trends we think retailers should be aware of.”
Premiumisation driving growth: Even though grocery prices are increasing, and consumers have been choosing to buy fewer units of cheese, premiumisation still has the potential to drive market growth. This is likely to come from a combination of new and old consumer habits – exploring new ways of enjoying cheese, like enjoying hot and using it in different recipes, and rediscovering varieties they previously enjoyed. With cheese being a household staple, it’s important that the industry and retailers continue to adapt, expand, and innovate their offering in the coming months, to cater to changing consumer demands as shoppers get back into cheese.
Cheese as a source of protein: There is a growing interest in how what we eat and drink affects our bodies – with more than half of consumers reading product labels more than last year. Therefore, one trend to look out for is consumers seeking out cheese for its nutritional benefits. For example, cheese is packed full of essential dairy nutrients, such as protein, with it providing 15 per cent of our daily requirement. Unlike some plant-based proteins, cheese contains all of the nine essential amino acids (the building blocks of protein) that our bodies need. Protein is vital for many different functions in the body including building and maintaining muscle and supporting healthy bones, but also for helping to make other body tissues and organs, the antibodies in our immune system and haemoglobin, an important protein that carries oxygen in our blood (British Nutrition Foundation 2023).
Growth in hot eating cheese: Hot eating is currently one of the highest grossing cheese categories, offering quick and tasty hot meal-time solutions, and another area where retailers can encourage premiumisation. Président Extra Creamy Brie, which launched in March 2024, can be enjoyed both hot and cold, but with special melting properties and extra depth, the cheese is best enjoyed hot. Its launch follows consumer research, which found that brie shoppers are willing to pay extra for brie made in France (49 per cent) and extra creamy brie (48 per cent).
Cheese as a meat alternative: Cheese is a major recipe ingredient in many popular meat-free dishes, while hot eating cheese products provide consumers with a tasty vegetarian meat replacement they can enjoy at any time – while also appealing to consumers trying to reduce their meat intake, as an alternative to meat protein.
Greater personalisation: New consumers coming into the market are likely to seek ways to express their individuality and personalise how they use cheese, based on imagination and personal preferences. As these shoppers recognise the recipe potential for cheese and the varieties that are available, we can expect greater creativity in its use in planned dishes and making use of leftover cheese. In addition to the growing range of recipes available online, TikTok and other social media will increasingly impact people’s cheese tastes and usage. With the demand for affordable indulgence driving the category, we can expect a blurring of the distinction between speciality, every day, and recipe cheese, and cheese lovers ‘mixing it up’ with treats like brie on toast. While it’s unlikely British consumers will forsake cheddar as the nation’s favourite cheese, they will increasingly want to widen their cheese repertoire, and products like Lactalis’s Leerdammer slices, the number #1 cheese slices brand in the UK in value sales, will encourage them to think ‘beyond the block.’
Unique and global flavours: Cheese products combined with naturally herbaceous flavours like chive, onion, garlic, truffle and dill are increasing in popularity, and more specific flavours like provolone, Gouda, and cheddar are satisfying consumer demand. The implications for stores and suppliers too are that they should look across the dairy aisle for inspiration for tomorrow’s new products. They should think too about reducing additives and look for new consumer needs around seasonality or flavours. In September 2024, Lactalis UK & Ireland announced the expansion of its Seriously Spreadable range, with the launch of Seriously Spreadable Black Pepper – bringing a new and irresistible flavour offering to the cheese spreads category. Made with a delicious blend of 50 per cent award winning cheddar and a pinch of black pepper to give an extra kick, it is highly versatile and ideal served on crusty bread, crackers and bagels, or served warm on baked potatoes and stirred into pasta.
The following trends are also impacting the UK market at present and are likely to continue doing so going into 2025:
Regionality: Across grocery categories, including cheese, shoppers are seeking out locally sourced products, and we know that product provenance is a key purchase driver for Scottish shoppers with our brands, Orkney, Galloway and Seriously driving category growth in Scotland.
Sustainability: Consumers are increasingly concerned about the environmental impact of their purchases, and expect manufacturers to provide sustainable options, especially plastic-free.
“As these trends and predictions indicate, the next twelve months are set to be an exciting opportunity for everyone involved to seize growing momentum, innovate and grow the UK cheese market,” says Heloise Le Norcy-Trott, Group Marketing Director for Lactalis UK & Ireland.
“As a leading player here and around the world, we have built our position by monitoring short- and long-term trends – including those evolving on social platforms, developing enticing NPD and anticipating demand across our portfolio, and we look forward to continuing to deliver surprise and delight to our customers across the category and in the chiller aisles.”
In the lead up to Christmas, KP Snacks is driving awareness of its premium crisp brand Tyrrells with a new festive campaign. Running until the end of the year, the campaign features across OOH, social media and print channels to disrupt and engage consumers by tempting them with a taste of Tyrrells indulgence.
The campaign strapline, “Deck the bowls with something Tyrrellbly Tyrrellbly Tasty” features across all print and OOH advertising, spotlighting the excellent taste and quality of Tyrrells crisps, while establishing the brand as the perfect snack for festive occasions. Drawing on the classic Pathé imagery that consumers associate with the Tyrrells brand, the campaign delivers a playful and unique creative, including engaging, tongue-in-cheek videos for social media.
“As a leader in the Premium snacking segment, known for its quality and flavour, our Tyrrells range makes any Christmas occasion feel more special," said Marketing Manager Jane Jones. "Through our new campaign, we are aiming to remind consumers of Tyrrells’ strong credentials, driving sales and penetration by encouraging shoppers to engage with the brand.”
Worth £69.6m, Tyrrells has over 90 Great Taste Awards across the range. Featuring classic and popular flavours including Lightly Salted, Sea Salt & Cider Vinegar and Mature Cheddar & Chive, the Tyrrells range is growing ahead of the Premium Snacking segment +12.9 per cent (vs +6.7 per cent).
Foster’s, Australia’s most iconic brew, has announced an exciting new sponsorship deal with the Professional Darts Corporation (PDC).
The fun kicks off with the World Darts Championship, which begins on December 15 at London’s iconic Alexandra Palace.
This bonza partnership is set to bring even more buzz to one of the fastest-growing sports in the UK, while giving darts fans a real taste of Aussie spirit. The partnership makes Foster’s, part of the HEINEKEN UK portfolio, the official beer partner of the PDC. Putting it front and centre at massive events like the legendary World Darts Championship and the Premier League Darts series.
With both brands built on, passion, camaraderie and unforgettable moments, it’s a match made in heaven. Over the next few years, Foster’s will be making its mark with unmissable event branding, epic fan experiences, and plenty of cold ones to keep the good times rolling, whether fans are at the venue, down the pub, or tuning in from home.
Rajeev Sathyesh, Marketing Director, HEINEKEN UK commented: “We’re thrilled to be partnering with the PDC to bring some of that Aussie spirit to such an iconic sport. Darts is all about sociable, high-energy fun – which is a perfect match for Foster’s. We can’t wait to bring a slice of Aussie good times to darts fans around the world!”
Eddie Hearn, Chairman of the PDC, reckons this is a bullseye partnership too: “This is a cracking partnership for the PDC. Foster’s is a household name that’s all about bringing people together, and that’s exactly what we do with darts. With their support, we’ll be taking the sport to a whole new level and giving fans even more to cheer about. It’s time to raise a glass and get ready for some unmissable action!”
What Fans Can Expect Foster’s will be bringing Aussie vibes to PDC events with pop-up fan experiences giveaways, and plenty of ice-cold lager. From VIP darts experiences to limited-edition merch, fans will have the chance to get their hands on some top prizes whether in store or down the pub.
Whether it’s the Foster’s logo shining bright or a cheeky nod to Australia, fans can expect a little extra flair during their favourite tournaments.