The annual Coca-Cola Christmas Truck Tour is back, bringing the magic of the season to towns and cities across Great Britain
This year, the Coca-Cola Truck Tour focuses on the ambition to make kindness travel. Echoing the wider Coca-Cola Christmas campaign message, “The World Needs More Santas”, the tour will encourage visitors to embrace their inner Santa and share an act of kindness with others during the festive season.
Promising to be bigger and better than ever before, for every person that attends the Coca-Cola Christmas Truck Tour, the equivalent of a meal will be donated on their behalf. Coca-Cola aims to donate the equivalent of up to a total of one million meals via FareShare this festive season.
“We are so grateful to Coca-Cola for their continued support for FareShare," said Kirsty Ford, Head of Fundraising at FareShare. "These invaluable donations help us get good-to-eat food to the people who need it rather than going to waste. Every day, the food we redistribute to a network of over 8,000 charities in every region helps to strengthen communities. Coca-Cola’s generous support for FareShare is instrumental in helping people affected by the cost-of-living crisis. This support means charities can unite more people through food to form connections and access essential support services. Thank you for helping FareShare make the food go further.”
This year’s Coca-Cola Christmas campaign will also see the Coca‑Cola Christmas Truck make its familiar festive appearance on TV screens in November. This year’s advert will launch with a new twist. For the first time, Coca-Cola will introduce an AI-generated interpretation of the classic advert, with a fusion of human creativity and advanced technology ushering in the start of the Christmas season.
Coca-Cola will also unveil a new festive digital AI experience, enabling people to engage in magical conversations with Santa or a snow globe avatar to create a personalised, shareable snow globe animation, based on a personal memory by scanning the QR code on a Christmas bottle or can of Coca-Cola.
Festive on-pack graphics and promotion
Between 7th November and 2nd January, shoppers can enter a free prize draw via the Coca-Cola App by scanning QR codes on festive-themed cans and bottles of Coca-Cola Original Taste and Coca-Cola Zero Sugar. They will find out instantly if they’ve won one of thousands of £50 shopping vouchers*.
The limited-edition packs feature eye-catching festive designs with Santa graphics and decorations to help create a sense of Christmas magic in stores.
Convenience retailers can maximise the occasion by accessing festive Coca-Cola branded point of sale materials from My.CCEP.com now.
"Last year, soft drinks delivered its biggest ever year, with Coca-Cola the soft drink of choice for more than 10m households," said Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB.
“Coca-Cola is synonymous with Christmas thanks to the iconic campaigns and Truck Tour that consumers look forward to every year. Our new limited-edition packs and shopping voucher giveaway will help retailers build on that excitement and offer their customers a chance to win something to support with the cost of Christmas.
“Our aim is to spread Christmas spirit, and bring people together to create special Christmas celebrations at home. We’d encourage retailers to make the most of the opportunities that Christmas brings, such as by creating cross-category displays in store and using occasion led messaging at fixture, which can help double shopper engagement and increase sales.”
* Full T&Cs apply: www.coca-cola.com/gb/en/legal/christmas-2024-terms.
