Coca-Cola Europacific Partners (CCEP) is lowering the price point of its price-mark-packs (PMPs) across its large PET Coca-Cola bottle range, available in the independent convenience outlets, to help retailers offer clear value to shoppers and drive rate of sale.
The initiative sees reduced price-marked packs rolled out for a limited period of time across selected 1.75L and 2L bottles from the Coca-Cola range, supported by direct CCEP investment in shelf price.
Large format PMPs play a vital role in independent convenience, where 86 per cent of 1.75L and 2L cola sales now come from price-marked packs, helping to deliver visible value for shoppers while supporting sales growth for retailers.
More broadly, around two-thirds of all soft drinks sold in independent convenience are PMPs, underlining the importance of clear on-pack pricing in the channel to drive visible value to the shopper.
The PMP bottles are available now across Coca-Cola Original Taste, Diet Coke and Coca-Cola Zero Sugar – including Coca-Cola Zero Sugar Cherry Float, a brand-new flavour innovation, currently being supported by a high-profile marketing campaign to help retailers capitalise on consumer demand for flavoured cola.
Available SKUs include:
- Coca-Cola Original Taste 1.75L PMP: £2.49 (was £2.79)
- Coca-Cola Original Taste Cherry 1.75L PMP: £2.49 (was £2.79)
- Coca-Cola Zero Sugar 2L PMP: £1.99 (was £2.29)
- Coca-Cola Zero Sugar Cherry 2L PMP: £1.99 (was £2.29)
- Coca-Cola Zero Sugar Cherry Float 2L PMP: £1.99
- Diet Coke 2L PMP: £1.99 (was £2.29)
To maximise stand-out in store, the bottles feature bold yellow front-of-pack price roundels, helping shoppers quickly spot the value on shelf. Convenience retailers can also access POS materials and downloadable digital assets via MyCCEP.com to help drive visibility and awareness on social platforms, delivery apps and in-store.
The PMP launch forms part of CCEP’s wider proposition to support independent and symbol convenience retailers with the right packs and stronger value communication across core lines. This builds on the success of last year’s 6+2 Extra Cans Free Coca-Cola multipack packs across Coca-Cola Original Taste, Coca-Cola Zero Sugar, and Diet Coke, which drove a 23.3 per cent rate of sale uplift and additional revenue for retailers].
“PMPs are a proven driver of sales in independent convenience, offering clear value for shoppers and helping retailers sell more,” said Ruth Fawcett, Wholesale Associate Director at Coca Cola Europacific Partners in GB. “Launching ahead of key sharing occasions like Easter, summer BBQs and major sporting moments including the FIFA World Cup, this initiative is designed to help retailers maximise sales when demand peaks. It’s about giving independent retailers the right packs with clear, on-pack and POS pricing materials to help drive rate of sale.”