- The Coca-Cola Christmas Truck Tour is back, bringing festive magic to people nationwide.
- 15 years since its first UK journey, the tour will visit 15 locations across the nation.
- Coca-Cola will continue its partnership with FareShare to support its mission of getting good-to-eat surplus food to people in need, aiming to provide a million meals this winter.
The festive season officially kicks off today as Coca-Cola announces the return of its Christmas Truck Tour! Marking 15 years since its first UK journey, it will visit 15 locations across the nation, inviting everyone to “Refresh Your Holidays”. It aims to transform the festive hustle into cherished moments by delivering immersive experiences and bringing communities together to embrace the spirit of Christmas.
At every destination, the Truck Tour transforms into a winter wonderland. The red truck, dazzling under a canopy of twinkling lights, creates the perfect scene for festive selfies and cherished memories. Visitors can immerse themselves in engaging festive games, win exclusive Coca-Cola merchandise, and refresh their spirits with an ice-cold Coca-Cola, Coke Zero or Diet Coke.
The Coca-Cola Christmas Truck Tour has become a cherished part of the UK's countdown to Christmas, with crowds eagerly awaiting its arrival. Building on last year's success, which welcomed over 53,000 attendees, the tour continues to offer unbeatable memories, with each visitor getting to take their photo in front of the iconic Truck.
In the spirit of the season, Coca-Cola will continue its partnership with FareShare, the UK’s leading food redistribution charity. To celebrate the return of the iconic Truck Tour and its mission to bring joy, Coca-Cola will make a direct donation to FareShare, equivalent to one million meals, supporting their vital work in getting good-to-eat food to those who need it most – right across the country.
“We are so grateful to Coca-Cola for their continued support for FareShare,” said its Head of Fundraising, Graham Kelly. “This incredibly generous donation means this festive season the equivalent of a million meals will reach people and communities in need. Every day, food from FareShare reaches over 8,000 charities across the UK, from after-school and community lunch clubs to homelessness shelters, providing nutritious meals alongside access to vital services. Coca-Cola’s support for FareShare is instrumental in strengthening communities and improving lives in every region of the UK. Together, we can create lasting change, one meal at a time.”
Elodie Peribere, Senior Marketing Director for Coca-Cola Great Britain and Ireland, said: “Coca-Cola remains synonymous with Christmas, and we're delighted to bring back our iconic Truck Tour. Our continued partnership with FareShare, with our donation equivalent to one million meals, is incredibly important to us, and we hope to make this Christmas a little more meaningful for thousands of people across the country.”
This year’s Coca-Cola Christmas campaign will also include:
- New Festive Packaging: For 2025, both Coca-Cola and Diet Coke packs will feature brand-new Christmas designs, adding an extra festive touch to the holiday line-up.
- On-Pack Prizes: The new festive packs will feature a promotion inviting fans to scan on-pack QR codes for the chance to win prizes and festive surprises.
For those unable to visit the Coca-Cola Christmas Truck in person, the festive on-pack promotion across Coca-Cola Zero Sugar, Coca-Cola Original Taste, and Diet Coke packs offers a chance to win thousands of festive gifts by scanning QR codes.