Co-op Wholesale, the home of Nisa, has officially launched a new Nisa Bassingbourn store, which is now open to the public serving a wide selection of award-winning Co-op Brand lines as well as other popular convenience goods.
Located on Old North Road, Royston, the new store has benefited from a full fit out of the new Nisa proposition. Standing at 1200 sqft, the area’s newest Nisa convenience store is already trading well, thanks to its excellent proposition, location and set up.
Business owner, Aysel Gok, will operate the store serving the bustling residential area with vital food for now, on the go food and drink solutions, snacks, treats, BWS, fresh, produce and more.
Nisa stores uniquely benefit from having access to the Co-op brand, which brings a wealth of benefit to independent retailers’ customers, from recognisable products that fit their lifestyle to solutions for any meal or snacking occasion. Nisa retailers also receive far-reaching support, encompassing operations, supply chain, marketing and more to support the running of their independent business.
The new store gives local shoppers access to a wide range of everyday essentials, fresh food and Co-op brand products, offering them quality, value and convenience. Among the Co-op brand lines available to all Nisa symbols to stock are fresh and chilled, food-to-go, fresh produce, frozen and award-winning premium ranges, under the Irresistible moniker.
James Townsend, Regional Development Manager at Co-op Wholesale, commented: “We’re really pleased to welcome Aysel into the Nisa group. The store is in a superb location and is set up to trade well, serving the community and making a brilliant retail business. We wish the team the very best of luck and are certain it will go from strength to strength.”
Aysel Gok, Owner of Nisa Bassingbourn, commented: "We're delighted to open our new Nisa store in Bassingbourn and become part of the Co-op Wholesale network. We’ve received excellent support from the team and are looking forward to trading in the local community.”
Making a difference in the Community (MADL)
A unique point of difference and real draw for Nisa stores is Co-op Wholesale’s charity – Making A Difference Locally (MADL). It supports retail partners through fundraising via Co-op brand products’ sales to support causes local to stores.
Via MADL, £500 has been donated to Cambridge Search and Rescue (CamSAR) from Nisa Bassingbourn.
Kate Carroll, Social Value Lead, at MADL, said: “We’re delighted Aysel chose to support Cambridgeshire Search and Rescue with this £500 donation from MADL.
"Their volunteers carry out vital work searching for vulnerable missing people, often in the most challenging conditions. MADL exists to help local charities like CamSAR continue the essential work they do for their communities, and we’re proud to play a small part in supporting their efforts.”