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Chopstix extends retail presence with launch of ready-meal range

Chopstix frozen ready meal
Andy Marino
By Andy MarinoSep 05, 2025
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Chinese-Inspired QSR brand Chopstix, established in Camden Market in 2002, has launched a brand-new range of frozen ready meals.

Developed and brought to market in collaboration with Chopstix partners Inspired Global Cuisine, the new ready meal range will allow consumers to enjoy seven of the brand’s most loved dishes at home, including Chopstix’s signature Caramel Drizzle Chicken, Beef Teriyaki and KPOP BBQ Chicken.

Elio Elia, Product Director at Chopstix, said: “We know there is huge appetite for our big, bold Chinese flavours across the UK and consumer feedback kept confirming the demand for a ready meal range. We have spent the last 12 months developing and innovating across our teams to ensure that the meals are a true reflection of our in-store product.”

Extending our retail offer is an important step in our ambition to bring the Chopstix brand to even more people in the UK, and
readymealselio eliachopstix

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