- One year after launching onto the UK scene, Cheez-It is treating Brits to a brand-new flavour – Cheese and Smokey Bacon
- The new smokey flavour will be available across convenience stores, such as One Stop, from 12 August
- Cheese lovers can get their hands on Cheez-It Cheese and Smokey Bacon at an RRP of £1.85 /120g and £2 / 150g
One year after launching onto the UK scene, Cheez-It is treating Brits to a brand-new flavour – Cheese and Smokey Bacon.
The new smokey flavour will soon be available across convenience stores, such as One Stop, beginning 12 August.
Cheese lovers can get their hands on Cheez-It Cheese and Smokey Bacon at an RRP of £1.85 /120g and £2 / 150g.
New Cheese and Smokey Bacon flavour Cheez-It are baked with 100 per cent real cheese and are seasoned to perfection with the familiar salty, smokey bacon taste we all know and love.
Baked, not fried Cheez-It's unique curved shape gives it the ultimate satisfying crunch. The latest flavour addition is coming to the UK first, so fans can try it before it lands in any other countries.
In under a year, the Cheez-It brand has hit £20M in retail value sales. It was also the largest crisp NPD in FMCG in 2024, despite not having launched until eight months into the year.
“Cheez-It, the iconic American favourite, landed in the UK one year ago so what better way to celebrate than by launching a new flavour?” asked Rui Frias, Senior Marketing Manager at Cheez-It. “The new variant joins the already popular line-up, and will provide shoppers with that Cheezy, satisfying crunch that they can’t resist. Just in time for summer, the launch is tailored for those snack lovers seeking bold flavours for social sharing.”
The new Cheese and Smokey Bacon flavour joins Double Cheese, Cheese & Chilli, and Cheese, Sour Cream & Onion.