Key Summary
- On shelves from 21 July and backed by £200k investment
- Cheez-It approaching staus of £20m brand: “Large Sharing” NPD of past four years
- Available as 120g PMP format, to build on existing 2.5million shoppers
Cheez-It – the biggest “Large Sharing” NPD of the past four years, and on track to become a £20million brand in the UK, is rolling out its 120g PMP sharing format into symbol and independents, designed to meet growing demand for social and at-home snacking occasions.
They are available in two flavours: Double Cheese, which has delivered nearly £10million in sales to date, and Cheese and Chilli – a hot variant that caters to the nation’s growing appetite for spicy snacks. The launch offers retailers the opportunity to bolster their snack offering with a proven hit and the duo is also set to recruit incremental shoppers to the category, building on the existing 2.5million shoppers.
Hitting shelves from 21 July and backed by a £200k investment, the launch lands just in time for the peak summer snacking occasion; a golden window for retailers to tap into increased demand. Paired with the growing recognition of the Cheez-It brand and clear value offering, the 120g PMP format delivers the crunch consumers are craving (and sharing!) – whether that’s for a Big Night In occasion or simply upgrading their usual snack routine.
“We know that larger sharing formats are a real driver of value and volume in the convenience channel – especially during key seasonal periods,” said Charlie Foster, Senior Sales Director at Kellanova. “With Cheez-It continuing to build momentum in the UK, our latest launch gives retailers something fresh to shout about, backed by strong brand performance and shopper appeal.
“At a time when consumers are watching their spending but still want snacks that feel special, Cheez-It brings something bold and different to the aisle. We’re confident this format will help retailers make the most of those all-important Big Night In and social snacking occasions. Stock up now – it’s big, it’s brilliant and it’s built to fly off shelves!”
Cheez-It 120g £2 PMP will be available from 20 July in Bestway, Unitas, Parfetts, Sugro, Nisa & Spar
