Strings & Things’ Cheestrings is tapping into the excitement around this year’s summer of sport with the launch of limited-edition football-themed packaging on its four- and eight-packs, available for a short time only.
Designed to stand out in the fixture and drive purchasing during a season packed with global sporting moments, the new packs bring a playful football twist to everyday snacking occasions.
Each individual Cheestring wrapper features a different football quiz question, joke or challenge, helping to engage younger consumers with fun, culturally relevant moments at snack time.
“Our limited-edition football-themed packs are a great example of how Cheestrings is continuing to tap into culturally relevant moments in a way that feels fun, playful and true to the brand,” said Ellie Catton, Brand Manager at Kinisla.
The limited-edition football-themed Cheestrings packs are available now.


