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Celebrating145 years of Golden Virginia with retro papers launch

Celebrating145 years of Golden Virginia with retro papers launch
Andy Marino
By Andy MarinoDec 07, 2022
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Imperial is celebrating 145 years of its premium quality Golden Virginia rolling tobacco brand with the launch of a new range of limited edition papers.

Featuring a retro design that plays on the brands’ longstanding history, the limited edition papers are available to buy now within 30g and 50g packs of Golden Virginia Yellow at MRRPs of £16.85 and £27.90, and Golden Virginia Original at MRRPs of £18.55 and £30.75.

GV Original BTO g 3D Soft Pack L

“As a heritage brand with a huge following of loyal consumers, Golden Virginia offers a high quality rolling experience," said Tom Gully, Head of Consumer Marketing UK&I at Imperial Tobacco. "With the addition of these limited edition papers, the range offers retailers a really unique product to surprise Golden Virginia buyers at a peak time of year when there’s typically a seasonal spike in sales.

“The retro papers are available to buy over Christmas while stocks last. But, when they’re gone, they’re gone so we’d recommend stocking up now to take full advantage of the additional sales while they can.“

golden virginiaimperialtom gully

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