Coca-Cola Europacific Partners Great Britain (CCEP) has announced a new campaign from Jack Daniel’s & Coca-Cola, called ‘Born Ready To Reunite with Your Crew’, offering brand fans the chance to win £500 gig vouchers to rock with their mates this summer.
In addition, convenience store retailers are in with a chance to win a share of £2,000 to treat their ‘Convenience Store Crew’ to a summer social and some Jack Daniel’s and Coca-Cola alcohol ready-to-drink merch!
From 19 June until the end of July, music-lovers are in for a chance to win £500 gig vouchers to enjoy an experience. To enter the free prize draw, consumers simply need to enter a promotion via the Coke Website. The promotion will be supported by digital marketing activity which includes social media, advertising on Spotify and Live Nation, and influencer activity to drive engagement.
And to further support the brand, last year’s Jack Daniel’s and Coca-Cola Born Ready campaign will run across the iconic Piccadilly sign throughout June and on out-of-home advertising sites throughout July. This will be supported by sampling in parks and recreational spaces throughout the summer.
‘Convenience Store Crew’ Retailer Giveaway
Launching today (17 June) and running for eight weeks, convenience retailers who stock Jack Daniel’s & Coca-Cola – with and without sugar – are invited to take a photo of the variants on their fixture and text it to 07470001001 to enter a draw. Full terms and conditions are available at My.CCEP.com.
One winner will be selected at random each week and will receive £250 cash to put towards a summer social occasion for their ‘Convenience Store Crew’. The eight weekly winners will also be sent a pack of exclusive Jack Daniel’s & Coca Cola branded merchandise including hoodies, T-shirts and can coolers!
Convenience retailers who want to take full advantage and grow their ARTD sales can request Jack Daniel’s & Coca Cola branded clip strips, chiller shelf trays and digital assets from My.CCEP.com.
“We’re excited to be kickstarting the summer spirit with these exclusive offers for our brand fans and convenience store customers. The outdoor media campaign and sampling will keep the brand front of mind during the season of impromptu summer social occasions with friends,” said Elaine Maher, Associate Director, Alcohol Ready-to-Drink at Coca-Cola Europacific Partners GB.
“With 70 per cent of ARTDs being consumed within two hours of purchase, convenience is such an important channel and why we were keen to reward convenience retailers for stocking Jack Daniel’s & Coca-Cola – with and without sugar. We look forward to seeing our variants and eye-catching branded POS materials on shelf and how the winning retailers use the prize fund for get-togethers with their convenience store crew.”
The Jack Daniel’s & Coca-Cola ARTD range has generated nearly £34m worth of sales since it launched in March 2023, and Jack Daniel’s & Coca-Cola is the largest value SKU in the category.
